India Gills
Identity, Stationery.
Client: India Gills.

India Gills is a company which is into making and selling of aquariums and ponds (water gardens) and also breeding fish on a small scale as of now but going to a big scale in the near future.

Clients targeted will be HNI, Homes, Offices, Call centres, Expat community.

India Gills is based out of Bangalore, India.

CONCEPT

Route i
The identity needed to reflect a single containment of water droplet, a circle, The Earth, all flowing effortlessly into the cirlce of underwater life / out of India Gills philosophy.

The result is a form, which tries its best to justify the brief including a sense of movement.

Here is the final logo selected by the client. Click through for the other logo options submitted. Scroll down for the explorations.

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Some of the form explorations

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Illustrations for Posters / postcards / Wallpaper etc



Route ii
Taking the concept of Indus river and Indus valley civilization, these identities were explored. The traditional 'kolum' was also one concept.
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