DanceAbout
Client: &Then
About: DanceAbout is a platform to showcase artists, review gigs and notify people of performances in an easy to find format.
Music lovers (16- 30 yrs), residing primarily in metros in India, who mostly listen to the genre - electronic dance music and youth that goes out clubbing is the target audience.
Role: To develop a dynamic identity which can be translated easily to different media. After a thorough understanding of the music genre and talking to its listeners, the identity was developed.
About: DanceAbout is a platform to showcase artists, review gigs and notify people of performances in an easy to find format.
Music lovers (16- 30 yrs), residing primarily in metros in India, who mostly listen to the genre - electronic dance music and youth that goes out clubbing is the target audience.
Role: To develop a dynamic identity which can be translated easily to different media. After a thorough understanding of the music genre and talking to its listeners, the identity was developed.