http://www.maheshharidevan.in Mahesh Haridevan Fri, 04 Nov 2011 19:23:39 +0000 http://www.maheshharidevan.in en http://maheshharidevan.in/DanceAbout http://maheshharidevan.in/following/maheshharidevan.in/DanceAbout Fri, 04 Nov 2011 19:23:39 +0000 Mahesh Haridevan 55872 Client: &Then About: DanceAbout is a platform to showcase artists, review gigs and notify people of performances in an easy to find format. Music lovers (16- 30 yrs), residing primarily in metros in India, who mostly listen to the genre - electronic dance music and youth that goes out clubbing is the target audience. Role: To develop a dynamic identity which can be translated easily to different media. After a thorough understanding of the music genre and talking to its listeners, the identity was developed. <img src="http://payload.cargocollective.com/1/0/5544/55872/danceabout colour.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/5544/55872/danceabout colour_o.jpg" data-mid="237567" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/danceabout bw.jpg" width="670" height="515" width_o="2048" height_o="1575" src_o="http://payload.cargocollective.com/1/0/5544/55872/danceabout bw_o.jpg" data-mid="237570" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/danceabout logo.jpg" width="670" height="517" width_o="2048" height_o="1583" src_o="http://payload.cargocollective.com/1/0/5544/55872/danceabout logo_o.jpg" data-mid="237571" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/danceabout type.jpg" width="670" height="515" width_o="2048" height_o="1575" src_o="http://payload.cargocollective.com/1/0/5544/55872/danceabout type_o.jpg" data-mid="237574" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/danceabout exps-1_640.jpg" width="640" height="495" width_o="1562" height_o="1209" src_o="http://payload.cargocollective.com/1/0/5544/55872/danceabout exps-1_o.jpg" data-mid="264622" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/danceabout exp-1_640.jpg" width="640" height="495" width_o="1544" height_o="1196" src_o="http://payload.cargocollective.com/1/0/5544/55872/danceabout exp-1_o.jpg" data-mid="264623" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/da3.jpg" width="670" height="517" width_o="843" height_o="651" src_o="http://payload.cargocollective.com/1/0/5544/55872/da3_o.jpg" data-mid="237592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/55872/da2.jpg" width="670" height="517" width_o="857" height_o="662" src_o="http://payload.cargocollective.com/1/0/5544/55872/da2_o.jpg" data-mid="237593" border="0" align="left"/> http://maheshharidevan.in/India-Gills http://maheshharidevan.in/following/maheshharidevan.in/India-Gills Sat, 30 Oct 2010 18:37:56 +0000 Mahesh Haridevan 289468 Identity, Stationery. Client: India Gills. India Gills is a company which is into making and selling of aquariums and ponds (water gardens) and also breeding fish on a small scale as of now but going to a big scale in the near future. Clients targeted will be HNI, Homes, Offices, Call centres, Expat community. India Gills is based out of Bangalore, India. CONCEPT Route i The identity needed to reflect a single containment of water droplet, a circle, The Earth, all flowing effortlessly into the cirlce of underwater life / out of India Gills philosophy. The result is a form, which tries its best to justify the brief including a sense of movement. Here is the final logo selected by the client. Click through for the other logo options submitted. Scroll down for the explorations. <img src="http://payload.cargocollective.com/1/0/5544/289468/india gills main_640.jpg" width="640" height="480" width_o="800" height_o="601" src_o="http://payload.cargocollective.com/1/0/5544/289468/india gills main_o.jpg" data-mid="1541266" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 2_640.jpg" width="640" height="480" width_o="801" height_o="601" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 2_o.jpg" data-mid="1541222" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/289468/india gills colour skeleton_640.jpg" width="640" height="463" width_o="787" height_o="570" src_o="http://payload.cargocollective.com/1/0/5544/289468/india gills colour skeleton_o.jpg" data-mid="1541285" border="0" align="left"/> Some of the form explorations <img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS form options1_640.jpg" width="640" height="480" width_o="801" height_o="601" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS form options1_o.jpg" data-mid="1541235" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS form options_5_640.jpg" width="640" height="234" width_o="1588" height_o="583" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS form options_5_o.jpg" data-mid="1541309" border="0" align="left"/> Illustrations for Posters / postcards / Wallpaper etc <img src="http://payload.cargocollective.com/1/0/5544/289468/fish illustration_640.jpg" width="640" height="465" width_o="789" height_o="574" src_o="http://payload.cargocollective.com/1/0/5544/289468/fish illustration_o.jpg" data-mid="2153783" border="0" align="left"/> Route ii Taking the concept of Indus river and Indus valley civilization, these identities were explored. The traditional 'kolum' was also one concept. <img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 02_640.jpg" width="640" height="526" width_o="2048" height_o="1683" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 02_o.jpg" data-mid="2153836" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 01_640.jpg" width="640" height="526" width_o="2048" height_o="1683" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 01_o.jpg" data-mid="2153833" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 04_640.jpg" width="640" height="526" width_o="2048" height_o="1683" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 04_o.jpg" data-mid="2153856" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 07_640.jpg" width="640" height="526" width_o="2048" height_o="1683" src_o="http://payload.cargocollective.com/1/0/5544/289468/INDIA GILLS 07_o.jpg" data-mid="2153876" border="0" align="left"/> http://maheshharidevan.in/Signage-project http://maheshharidevan.in/following/maheshharidevan.in/Signage-project Mon, 25 Oct 2010 08:49:00 +0000 Mahesh Haridevan 73547 A Signage design project for a 3 Star resort in Kerala. My role here was to come up with a design for the Outdoor and Indoor way finding and signage system. The first phase of the project involved navigation mapping of the resort. Following it, a great deal of research was done into materials and processes that could be used for the signage system. The resort being in Kerala, materials which were made or produced in Kerala like Coir, Terracotta, Ceramics, Wood, also metals like Brass/Copper/Brushed steel were preferred. The theme for the resort is 'Classic Kerala'. The over all look and feel is inspired by the elements which are an integral part of Kerala's culture. Since its an ongoing project, the client's name has been with held. You can scroll down to view the excerpts. Options for the Outdoor Signage. The outdoor signage was inspired by the Vallamkali, an annual traditional boat race competition during Onam - the harvest festival of Kerala. <img src="http://payload.cargocollective.com/1/0/5544/73547/outdoors-1_640.jpg" width="640" height="452" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/0/5544/73547/outdoors-1_o.jpg" data-mid="313603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/73547/outdoors boats-1_640.jpg" width="640" height="452" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/0/5544/73547/outdoors boats-1_o.jpg" data-mid="313604" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/73547/outdoors boats-2_640.jpg" width="640" height="456" width_o="800" height_o="571" src_o="http://payload.cargocollective.com/1/0/5544/73547/outdoors boats-2_o.jpg" data-mid="313629" border="0" align="left"/> Options for the Indoor Signage. The ilustrations for the Indoor signage was again borrowed from the visual elements that are found in Kerala's scenic beauty. <img src="http://payload.cargocollective.com/1/0/5544/73547/art work samples 1-1_640.jpg" width="640" height="452" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/0/5544/73547/art work samples 1-1_o.jpg" data-mid="338138" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/73547/indoor signage-2_640.jpg" width="640" height="449" width_o="841" height_o="591" src_o="http://payload.cargocollective.com/1/0/5544/73547/indoor signage-2_o.jpg" data-mid="321259" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/73547/art work samples 13_640.jpg" width="640" height="457" width_o="1024" height_o="732" src_o="http://payload.cargocollective.com/1/0/5544/73547/art work samples 13_o.jpg" data-mid="327371" border="0" align="left"/> http://maheshharidevan.in/World-Cup-2010 http://maheshharidevan.in/following/maheshharidevan.in/World-Cup-2010 Wed, 14 Jul 2010 10:39:21 +0000 Mahesh Haridevan 477122 WorldCup 2010 — campaign for a Photo-sharing website + retail store . The campaigns idea is to bring more foot-falls to the newly opened retail stores of the brand. Since football is a game celebrated by all age and language, the best way to capitalize on the event was by giving the customers a possible taste and share the idea of their love for football. The client wanted to display their printing abilities. Collaterals and World Cup 2010 merchandise ranging from posters to t-shirt graphics/mug graphics were produced. Below are the identity and the graphics produced for the merchandise. Please scroll to have a look. <img src="http://payload.cargocollective.com/1/0/5544/477122/fifa 2010 id_1_640.jpg" width="640" height="480" width_o="801" height_o="601" src_o="http://payload.cargocollective.com/1/0/5544/477122/fifa 2010 id_1_o.jpg" data-mid="2153382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/477122/strip.jpg" width="472" height="696" width_o="472" height_o="696" src_o="http://payload.cargocollective.com/1/0/5544/477122/strip_o.jpg" data-mid="2153390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/477122/maradone 1.jpg" width="583" height="875" width_o="583" height_o="875" src_o="http://payload.cargocollective.com/1/0/5544/477122/maradone 1_o.jpg" data-mid="2153407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/477122/maradone 2.jpg" width="256" height="425" width_o="256" height_o="425" src_o="http://payload.cargocollective.com/1/0/5544/477122/maradone 2_o.jpg" data-mid="2153413" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/477122/teams.jpg" width="601" height="801" width_o="601" height_o="801" src_o="http://payload.cargocollective.com/1/0/5544/477122/teams_o.jpg" data-mid="2153550" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/477122/football t shirts.jpg" width="601" height="801" width_o="601" height_o="801" src_o="http://payload.cargocollective.com/1/0/5544/477122/football t shirts_o.jpg" data-mid="2153666" border="0" align="left"/> http://maheshharidevan.in/Umoya http://maheshharidevan.in/following/maheshharidevan.in/Umoya Fri, 09 Apr 2010 20:14:24 +0000 Mahesh Haridevan 65730 Identity for a Textile designer. Work in Progress. All in rough cut now. Will soon update with more, once things get smoother. Scroll down. <img src="http://payload.cargocollective.com/1/0/5544/65730/umoya logos for cargo_640.jpg" width="640" height="429" width_o="974" height_o="653" src_o="http://payload.cargocollective.com/1/0/5544/65730/umoya logos for cargo_o.jpg" data-mid="1569372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65730/umoya o=e_640.jpg" width="640" height="429" width_o="974" height_o="653" src_o="http://payload.cargocollective.com/1/0/5544/65730/umoya o=e_o.jpg" data-mid="1569376" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65730/umoya m=e_640.jpg" width="640" height="429" width_o="974" height_o="653" src_o="http://payload.cargocollective.com/1/0/5544/65730/umoya m=e_o.jpg" data-mid="1569402" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65730/umoya ws_640.jpg" width="640" height="429" width_o="975" height_o="654" src_o="http://payload.cargocollective.com/1/0/5544/65730/umoya ws_o.jpg" data-mid="1569382" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/5544/65730/Fullscreen capture 8242009 63350 AM-1.jpg" width="597" height="409" width_o="597" height_o="409" src_o="http://payload.cargocollective.com/1/0/5544/65730/Fullscreen capture 8242009 63350 AM-1_o.jpg" data-mid="279347" border="0" align="left"/> One of the direction for the website. More coming soon. Work in progress. <img src="http://payload.cargocollective.com/1/0/5544/65730/umoya ws_7_640.jpg" width="640" height="479" width_o="1025" height_o="768" src_o="http://payload.cargocollective.com/1/0/5544/65730/umoya ws_7_o.jpg" data-mid="2072719" border="0" align="left"/> Initial concept for the Identity <img src="http://payload.cargocollective.com/1/0/5544/65730/umoya copper-1.jpg" width="640" height="453" width_o="640" height_o="453" src_o="http://payload.cargocollective.com/1/0/5544/65730/umoya copper-1_o.jpg" data-mid="279345" border="0" align="left"/> http://maheshharidevan.in/Sportz-Consult http://maheshharidevan.in/following/maheshharidevan.in/Sportz-Consult Wed, 30 Sep 2009 00:56:00 +0000 Mahesh Haridevan 97610 Identity for a Sports Management group in India. They are into - - Creating and managing sports leagues and events - Sponsorship management - Media tie-ups for sporting events A work done at '& Then' <img src="http://payload.cargocollective.com/1/0/5544/97610/Fullscreen capture 9302009 60214 AM.jpg" width="424" height="170" width_o="424" height_o="170" src_o="http://payload.cargocollective.com/1/0/5544/97610/Fullscreen capture 9302009 60214 AM_o.jpg" data-mid="418713" border="0" align="left"/> http://maheshharidevan.in/Then http://maheshharidevan.in/following/maheshharidevan.in/Then Thu, 10 Sep 2009 06:23:11 +0000 Mahesh Haridevan 79712 &Then, is a Mumbai based experimental group of visual artists. A brand in itself, they don't believe in having a fixed identity. Evolve and reform are the thumb rules. As part of a self branding exercise of &Then, the project demanded to come up with different and radical concepts/processes, which will eventually tell a story. There was no restriction of media/materials/scale/volume. Neither gravity. This was one of the typographical experiments. More to be added soon. It sprouts. <img src="http://payload.cargocollective.com/1/0/5544/79712/IMG_3656-4_640.JPG" width="640" height="480" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/5544/79712/IMG_3656-4_o.JPG" data-mid="406568" border="0" align="left"/> _ Celebrating the 50 yrs of Mankind on Space. & Then {image 5} _ The First Orbit. {image 6} Concept for the invite/poster. Design done by & Then for their Last Friday of the month parties. <img src="http://payload.cargocollective.com/1/0/5544/79712/invite_640.gif" width="640" height="448" width_o="1097" height_o="768" src_o="http://payload.cargocollective.com/1/0/5544/79712/invite_o.gif" data-mid="406518" border="0" align="left"/> The Experience. You can read more here <img src="http://payload.cargocollective.com/1/0/5544/79712/-then _640.jpg" width="640" height="480" width_o="1025" height_o="770" src_o="http://payload.cargocollective.com/1/0/5544/79712/-then _o.jpg" data-mid="406561" border="0" align="left"/> http://maheshharidevan.in/Pause http://maheshharidevan.in/following/maheshharidevan.in/Pause Wed, 09 Sep 2009 12:58:20 +0000 Mahesh Haridevan 78943 KES. <img src="http://payload.cargocollective.com/1/0/5544/78943/IMG_0866.JPG" width="493" height="740" width_o="493" height_o="740" src_o="http://payload.cargocollective.com/1/0/5544/78943/IMG_0866_o.JPG" data-mid="338351" border="0" align="left"/> To see more of Kes, click here. Continuing one of my childhood past times - bird watching (more or less the kites/eagles/hawks/vultures). Feel nostalgic. Back then, a heavy Russian binoculars borrowed from my cousin was all that I had. Now it is a Canon 350D. The Brahminy Kite (Haliastur Indus) is a familiar bird of prey and is often mistaken to American national bird - Bald Eagle. In India it is considered as the contemporary representation of the mythical Garuda. Vital statistics : Medium (43-51cm), wings long broad rounded; tail short and rounded when fanned. Head, neck, breast white; rest of body bright chestnut; primaries tipped black; feet yellow. Call : Described as a thin mewing scream kweeaa or kyeeer usually while soaring. In flight : Long but broadly angled wings. Slow deep flapping. World distribution : India through China to the Philippines and Australia. Breeding : During mating season (November-December), Brahminy Kites perform aerial acrobatics. They mate on or near the nest. Keep an eye on the sky towards the end of the year. They are very tolerant of humans. BACKYARD TENANTS. <img src="http://payload.cargocollective.com/1/0/5544/78943/2342322963_212278d416.jpg" width="334" height="500" width_o="334" height_o="500" src_o="http://payload.cargocollective.com/1/0/5544/78943/2342322963_212278d416_o.jpg" data-mid="338440" border="0" align="left"/> To see more of them, click here. My army of rat-catchers. The force is about 11 as of now and still growing. HUMANS. <img src="http://payload.cargocollective.com/1/0/5544/78943/302572770_4736e4eff0_o_640.jpg" width="640" height="426" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5544/78943/302572770_4736e4eff0_o_o.jpg" data-mid="339185" border="0" align="left"/> CHANCE AND THOUGHTS. <img src="http://payload.cargocollective.com/1/0/5544/78943/2343359352_ba022f5df2_o.jpg" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/0/5544/78943/2343359352_ba022f5df2_o_o.jpg" data-mid="339222" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/78943/IMG_0223.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5544/78943/IMG_0223_o.JPG" data-mid="339599" border="0" align="left"/> http://maheshharidevan.in/Pure-Skin http://maheshharidevan.in/following/maheshharidevan.in/Pure-Skin Mon, 24 Aug 2009 04:56:16 +0000 Mahesh Haridevan 65802 Proposed Identity for Pure Skin, a Glycerin bar. This was a freelance project with &Then, where I designed the type for Pure Skin. Accompanying illustrations by &Then. <img src="http://payload.cargocollective.com/1/0/5544/65802/pureskin1-3.jpg" width="640" height="433" width_o="640" height_o="433" src_o="http://payload.cargocollective.com/1/0/5544/65802/pureskin1-3_o.jpg" data-mid="279649" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65802/pureskin-2.jpg" width="640" height="433" width_o="640" height_o="433" src_o="http://payload.cargocollective.com/1/0/5544/65802/pureskin-2_o.jpg" data-mid="279650" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65802/pureskin philo-2.jpg" width="640" height="433" width_o="640" height_o="433" src_o="http://payload.cargocollective.com/1/0/5544/65802/pureskin philo-2_o.jpg" data-mid="279651" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65802/pureskin4-2.jpg" width="640" height="424" width_o="640" height_o="424" src_o="http://payload.cargocollective.com/1/0/5544/65802/pureskin4-2_o.jpg" data-mid="279654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65802/pureskin5-1.jpg" width="640" height="431" width_o="640" height_o="431" src_o="http://payload.cargocollective.com/1/0/5544/65802/pureskin5-1_o.jpg" data-mid="279656" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5544/65802/pureskin philo nude-2.jpg" width="640" height="430" width_o="640" height_o="430" src_o="http://payload.cargocollective.com/1/0/5544/65802/pureskin philo nude-2_o.jpg" data-mid="279657" border="0" align="left"/> http://maheshharidevan.in/Play http://maheshharidevan.in/following/maheshharidevan.in/Play Sun, 23 Aug 2009 14:37:06 +0000 Mahesh Haridevan 64593 Mahalaxmi to Goregaon from Mahesh Haridevan on Vimeo.The plight of many settlers from Rajasthan who migrate to Mumbai for a daily bread. This kid (protagonist i) earns his coins by playing the Rawanhathha, a traditional musical instrument, entertaining tourists and locals at the Gateway of India. It was past 1 in the morning and he was almost asleep, but he still played. He sits and tries to take rest when he dozes off onto the Gujarati man. The man asks the kid not to lean on him and to get off. Thats when a blind man (protagonist ii) comes across the compartment begging for money. And as he closes in the kid, my camera battery gets over. Idea of a chance video and building a story around it. I would like to take this up as a project and come up with more videos. Please write to me about your queries, suggestions, ideas or if you are interested in funding or collaborating for the project. Thanks.